So I came across this holiday ringtone press release about a company that has:

…taken the traditional ringtones to a whole new level of quality. As went the cassette tape being replaced by the CD, so goes the primitive ringtones of yesterday which are now being replaced with the Ringtunes(TM) of tomorrow. The company developed a proprietary algorithm that is capable of delivering music at near CD quality to your cell phone, limited only by the quality of phone you have and the specific cell phone carrier’s delivery system.

A couple things here, first - seriously?  No one trademarked the name “Ringtunes” before these guys?  Wow.  That alone is worthy of discussion.

As is the historic line “As went the cassette tape being replaced by the CD, so goes the primitive ringtones of yesterday which are now being replaced with the Ringtunes(TM) of tomorrow.”

Odd phrasing aside,I find it amusing that they felt the need to help us understand what an advancement in audio quality means at all, let alone by invoking an example from the early 80s that few who actually use ringtones would ever recall, having not yet been born.

It would appear that they have basically placed their company on advancing ringtone audio file information density to near CD quality - which intimates that they think the actual audio quality that comes from those weensy little speakers is going be improved.  Limited, of course, “only by the quality of your phone”.  Hold on… still laughing…  whew, that was good.

Um …nyeah not really.  With all due respect to the over eager algorithm writers, who undoubtedly did some fine work, no cell phone on Earth is going to enable anything close cd quality when it comes to ringtones… or tunes.  Phones aren’t likely to sound any different than whatever they sound like right now for a long, long time.  I mean, speakers are not exactly cutting edge science - it’s not like we’re on the cusp of some big technology breakthrough in those eentsy little, slightly crappy speakers which would warrant such an improvement in rungtune quality.  Is there?

Hey maybe we’re wrong… but then… not likely.

Read the full story HERE .